{"id":37899,"date":"2026-02-02T16:32:53","date_gmt":"2026-02-02T15:32:53","guid":{"rendered":"https:\/\/www.exchange-data.com\/product\/point-of-interest-data\/"},"modified":"2026-09-10T14:48:08","modified_gmt":"2026-09-10T13:48:08","slug":"interessenspunkte","status":"publish","type":"product","link":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/","title":{"rendered":"Interessenspunkte"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Point of Interest (POI)-Daten beziehen sich auf detaillierte Informationen \u00fcber den geografischen Standort und die Eigenschaften von kommerziellen und nicht-kommerziellen Unternehmen. Ein POI kann jeder physische Ort mit Bedeutung sein \u2013 wie Restaurants, Hotels, Einzelhandelsgesch\u00e4fte, Krankenh\u00e4user, Tankstellen, Sehensw\u00fcrdigkeiten oder sogar Touristenattraktionen. POI-Daten liefern die Breiten- und L\u00e4ngengradkoordinaten dieser Orte sowie zus\u00e4tzliche beschreibende Merkmale, die sie f\u00fcr Unternehmen, Regierungen und Technologieplattformen wertvoll machen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unternehmen in verschiedenen Branchen verlassen sich auf POI-Daten, um eine breite Palette von Anwendungen zu betreiben. So nutzen beispielsweise Karten- und Navigationsplattformen sie, um genaue digitale Karten zu erstellen, sodass Nutzer in Echtzeit das n\u00e4chstgelegene Gesch\u00e4ft, den n\u00e4chstgelegenen Geldautomaten oder das n\u00e4chstgelegene Krankenhaus finden k\u00f6nnen. Einzelh\u00e4ndler und Marketer analysieren POI-Daten, um stark frequentierte Bereiche zu identifizieren, die Platzierung der Filialen zu optimieren und standortbasierte Kampagnen mit potenziellen Kunden in der N\u00e4he bestimmter Interessenspunkte durchzuf\u00fchren. Im Transport- und Logistiksektor hilft POI Data, die Routenplanung, die Effizienz der Lieferung und das Flottenmanagement zu verbessern. Ebenso nutzen Immobilienfirmen sie, um die Annehmlichkeiten und Immobilienwerte in der Nachbarschaft zu bewerten, w\u00e4hrend Finanzinstitute sie f\u00fcr Risikoanalysen und Betrugserkennung nutzen k\u00f6nnen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Was POI Data leistungsf\u00e4hig macht, ist die Tiefe und der Umfang seiner Abdeckung. Mit \u00fcber 160 Millionen Standorten in 100+ L\u00e4ndern erhalten Unternehmen Zugang zu einem globalen Datensatz, der mit 50+ Feldern pro Unternehmen bereichert ist. Diese Felder enthalten oft Details wie Firmenname, Kategorie, Kontaktinformationen, \u00d6ffnungszeiten und mehr, was tiefere Einblicke \u00fcber nur Koordinaten hinaus erm\u00f6glicht.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W\u00e4hrend sich digitale \u00d6kosysteme weiterentwickeln, ist POI Data zu einem unverzichtbaren Asset geworden, um die Nutzererfahrungen zu verbessern, kl\u00fcgere Entscheidungen zu f\u00f6rdern und Innovationen in Bereichen wie k\u00fcnstlicher Intelligenz, geospatial Analytics und Smart-City-Entwicklung voranzutreiben. Ob es darum geht, einem Reisenden zu helfen, ein Caf\u00e9 im Ausland zu finden oder einem Unternehmen neue Marktchancen zu erm\u00f6glichen \u2013 POI Data ist der Kern dessen, wie wir mit der Welt um uns herum interagieren.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","country":[],"product_category":[3200,3167],"class_list":["post-37899","product","type-product","status-publish","hentry","product_category-alternative-data-edi","product_category-produkte-und-services","no-post-thumbnail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interessenspunkte | Exchange Data International<\/title>\n<meta name=\"description\" content=\"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interessenspunkte | Exchange Data International\" \/>\n<meta property=\"og:description\" content=\"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/\" \/>\n<meta property=\"og:site_name\" content=\"Exchange Data International\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-10T13:48:08+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ExchangeData\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/product\\\/interessenspunkte\\\/\",\"url\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/product\\\/interessenspunkte\\\/\",\"name\":\"Interessenspunkte | Exchange Data International\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#website\"},\"datePublished\":\"2026-02-02T15:32:53+00:00\",\"dateModified\":\"2026-09-10T13:48:08+00:00\",\"description\":\"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/product\\\/interessenspunkte\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/product\\\/interessenspunkte\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/product\\\/interessenspunkte\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/startseite\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interessenspunkte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/\",\"name\":\"Exchange Data International\",\"description\":\"Doing data differently\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#organization\",\"name\":\"Exchange Data International\",\"url\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.exchange-data.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/logo3.png\",\"contentUrl\":\"https:\\\/\\\/www.exchange-data.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/logo3.png\",\"width\":200,\"height\":80,\"caption\":\"Exchange Data International\"},\"image\":{\"@id\":\"https:\\\/\\\/www.exchange-data.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/ExchangeData\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/exchange-data-international\\\/?viewAsMember=true\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC5D1OpUb22YZANRLD_Ktcgg?view_as=subscriber\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interessenspunkte | Exchange Data International","description":"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/","og_locale":"de_DE","og_type":"article","og_title":"Interessenspunkte | Exchange Data International","og_description":"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial","og_url":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/","og_site_name":"Exchange Data International","article_modified_time":"2026-09-10T13:48:08+00:00","twitter_card":"summary_large_image","twitter_site":"@ExchangeData","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/","url":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/","name":"Interessenspunkte | Exchange Data International","isPartOf":{"@id":"https:\/\/www.exchange-data.com\/de\/#website"},"datePublished":"2026-02-02T15:32:53+00:00","dateModified":"2026-09-10T13:48:08+00:00","description":"Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial","breadcrumb":{"@id":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.exchange-data.com\/de\/product\/interessenspunkte\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.exchange-data.com\/de\/startseite\/"},{"@type":"ListItem","position":2,"name":"Interessenspunkte"}]},{"@type":"WebSite","@id":"https:\/\/www.exchange-data.com\/de\/#website","url":"https:\/\/www.exchange-data.com\/de\/","name":"Exchange Data International","description":"Doing data differently","publisher":{"@id":"https:\/\/www.exchange-data.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.exchange-data.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.exchange-data.com\/de\/#organization","name":"Exchange Data International","url":"https:\/\/www.exchange-data.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.exchange-data.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.exchange-data.com\/wp-content\/uploads\/2019\/03\/logo3.png","contentUrl":"https:\/\/www.exchange-data.com\/wp-content\/uploads\/2019\/03\/logo3.png","width":200,"height":80,"caption":"Exchange Data International"},"image":{"@id":"https:\/\/www.exchange-data.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ExchangeData","https:\/\/www.linkedin.com\/company\/exchange-data-international\/?viewAsMember=true","https:\/\/www.youtube.com\/channel\/UC5D1OpUb22YZANRLD_Ktcgg?view_as=subscriber"]}]}},"_links":{"self":[{"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/product\/37899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/media?parent=37899"}],"wp:term":[{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/country?post=37899"},{"taxonomy":"product_category","embeddable":true,"href":"https:\/\/www.exchange-data.com\/de\/wp-json\/wp\/v2\/product_category?post=37899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}