Point of Interest (POI) Data refers to detailed information about the geographic location and attributes of commercial and non-commercial entities. A POI can be any physical place that holds significance—such as restaurants, hotels, retail stores, hospitals, gas stations, landmarks, or even tourist attractions. POI Data provides the latitude and longitude coordinates of these locations, along with additional descriptive attributes that make them valuable for businesses, governments, and technology platforms.
Companies across industries rely on POI Data to power a wide range of applications. For instance, mapping and navigation platforms use it to build accurate digital maps, allowing users to find the nearest store, ATM, or hospital in real-time. Retailers and marketers analyze POI Data to identify high-traffic areas, optimize store placements, and run location-based campaigns targeting potential customers near specific points of interest. In the transportation and logistics sector, POI Data helps improve route planning, delivery efficiency, and fleet management. Similarly, real estate firms use it to assess neighborhood amenities and property values, while financial institutions may leverage it for risk analysis and fraud detection.
What makes POI Data powerful is the depth and scale of its coverage. With over 160 million places across 100+ countries, businesses gain access to a global dataset enriched with 50+ fields per company. These fields often include details such as company name, category, contact information, opening hours, and more, enabling richer insights beyond just coordinates.
As digital ecosystems continue to evolve, POI Data has become an essential asset for enhancing user experiences, driving smarter decision-making, and fueling innovation in areas like artificial intelligence, geospatial analytics, and smart city development. Whether it’s helping a traveler find a coffee shop abroad or enabling a business to discover new market opportunities, POI Data is at the core of how we interact with the world around us.
